Project Name: Usage & Attitude of a Milk Product

Client: French Pharma Manufacturer

Project Duration: 2 Months


Usage and attitude research help brands understand and measure the customer buying patterns, product preferences, and unmet needs to identify who and how to target. It also helps companies in better understanding consumer behaviors, needs, and pain points along with Identifying opportunities to promote or inspire usage. One of the Leading French milk and related product manufacturer wanted to conduct usage and attitude research on their newly launched product.


We suggested F2F quantitative research with mothers who are using the milk product. Detailed information areas collected include consumption patterns, purchase patterns, reasons for usage, timings of usage, alternate products considered and used, pricing details, etc. Our client was able to understand the consumption behaviour very well and derive insights on how to position to their target audience. Further, we developed segments and performed a cluster analysis to help the brand deeply understand its customer base.